Digital Marketing is defined as the process to promote and advertisement services and products
online. So in simple definition, we can say that we can promote and advertise the services &
products by using the Internet. There are most of the terms & concepts of traditional marketing that
can be applicable to digital marketing.
Marketing has evolved on the basis of what the customer is using. You can also see that era when
the customer used Radio, it gave a good start to radio advertising and marketing. Then the
television era is coming globally, which allowed different companies to reach to the mass audience
with TV advertisements. Even nowadays TV advertising is one of the most used ways of advertising
and marketing. Also, the Internet era is on its height right now, which also gave a great start to a
new way of marketing originally called Internet marketing, which is also known as Digital Marketing.
The greatest marketing tool of today's marketing era where newspaper ads and commercial
advertisements don't promise anything, But SEO, If done properly promise you your potential
customers, that too without any cost.
The process to make people aware of the services and product of the organization through Social
media channels. It is in the latest trend when it comes to the awareness of the public about the
products and services offered by the company.
In the process of Search Engine Marketing, a person who wants to promote his business to get
more brand popularity and traffic buy space on search engine result page (SERP) to display his Ad.
Content Marketing helps you to Improve your Search Engine Ranking. Nowadays, customers switch
their traditional way for Promotion to Online Promotion. Content Writing plays a major role in Online
Promotion.
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