Digital Marketing is defined as the process to promote and advertisement services and products online. So in simple definition, we can say that we can promote and advertise the services & products by using the Internet. There are most of the terms & concepts of traditional marketing that can be applicable to digital marketing.

Marketing has evolved on the basis of what the customer is using. You can also see that era when the customer used Radio, it gave a good start to radio advertising and marketing. Then the television era is coming globally, which allowed different companies to reach to the mass audience with TV advertisements. Even nowadays TV advertising is one of the most used ways of advertising and marketing. Also, the Internet era is on its height right now, which also gave a great start to a new way of marketing originally called Internet marketing, which is also known as Digital Marketing.

Search Engine Optimization (SEO):

The greatest marketing tool of today's marketing era where newspaper ads and commercial advertisements don't promise anything, But SEO, If done properly promise you your potential customers, that too without any cost.

Social Media Optimization (SMO):

The process to make people aware of the services and product of the organization through Social media channels. It is in the latest trend when it comes to the awareness of the public about the products and services offered by the company.

Search Engine Marketing (SEM):

In the process of Search Engine Marketing, a person who wants to promote his business to get more brand popularity and traffic buy space on search engine result page (SERP) to display his Ad.

Content Marketing:

Content Marketing helps you to Improve your Search Engine Ranking. Nowadays, customers switch their traditional way for Promotion to Online Promotion. Content Writing plays a major role in Online Promotion.

Email Marketing:

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