Way of Creating an Outstanding E-Commerce Website

The Most Effective Way Of Creating an Outstanding E-Commerce Website

E-commerce

Way Of Creating an Outstanding E-Commerce Website

A website plays a vital role and acts as the first point of contact between you and the customers. It is accessible to numerous of people at any given point in time, provides information about your existence in the vast market.

The website facilitates to offer you an opportunity to build up your brand image, create a solid customer base, and gather necessary user data ultimately leading to higher sales and profit revenues and is also useful for developing effective marketing strategies for future growth and success and helps in creating credibility.  

An e-commerce business cannot work without a website as it is the front face of your company and acts as a versatile platform to showcase your entire range of products or services to be offered to the consumers with the intention of influencing their purchasing decision for improving your sales figure.

Designing an e-commerce website is mainly about providing a great shopping experience to the target audience by displaying an array of various products and services keeping in mind the goal of a higher customer base, conversion rates, sales, and profit revenues ultimately leading towards the growth of the business.

Understanding the fact that a website is the prime most requirement of any e-commerce business, calls for effective designing of the website for maximizing the sales and profit of any business.

The most effective way of creating an outstanding e-commerce website competitive advantage involves following the few factors mentioned below:-

  •  Simplicity
  •  Easy-to-follow navigation
  •  Customization opportunities
  •  Use of colors for visual appeal
  •  Use of high-quality images
  •  Make scannable content
  •  Make it look professional
  •  Easy checkout
  •  Use social proof
  •  Mobile responsiveness

  

  •  Simplicity

The most important thing to keep in mind while creating an outstanding e-commerce website is to follow the rule of ‘KISS’ signifying ‘Keep It Simple Silly’. 

The rule conveys the idea to keep the website clear, clean, and simple without the distraction of too many pop-ups, banner ads, and flashy colors because the main focus is on higher sales figures rather than the cluttery look.

  •  Easy-to-Follow Navigation

The navigation of the e-commerce website has to be quite easy for making it user-friendly

Make an effort to design the product pages and categories easy to navigate. The customers should be able to perform easy and hassle-free searches for the products and filter them further according to size, color, brand, or product category.

Easier navigation of a website makes the customer happy and influences them to stay on the site for a longer time to make a positive purchase decision resulting in higher sales and profits.

  •  Customization Opportunity

Your e-commerce website should have a convenient layout, typography, and iconography and should have lots of customization options to make it look visually pleasing and appealing to the target audience.

By utilizing customization features and attractive ready-to-use templates on your e-commerce website will surely help you to stands apart from your competitors

  •  Use of Colors for Visual Appeal

Color is an extremely powerful tool, it can make or break the deal. Judicious use of colors can prove to be a deciding factor, so you need to use it to your best advantage.

Different colors have the capacity to induce different feelings, emotions, and actions so, choosing the right balance of colors for your e-commerce website becomes a highly significant factor in determining the success of your e-commerce website.

According to studies, color psychology defines red to be a color invoking feelings of excitement and passion, which are considered driving factors for making the purchase decision. The studies conducted show that a red-colored purchase button can help in increasing the conversion rates by a whopping amount of 34%.

Likewise, the blue color is used extensively in websites and logos to portray feelings of trust, loyalty, and credibility.

The significant thing to remember here is using the right mix of colors in your-commerce website for the best impact in the eyes of target customers.

  •  Use of High-Quality Images

Incorporating high-quality and relevant images into your website design can act as a driving force to attract audiences and help in increasing the conversions rates.

By displaying good quality professional images of the actual products from multiple angles on your website serves as a great stimulant to people for making the decision regarding your products.

  •  Make Scannable Content

Research has proven the fact that most of the audience read only  20% of the text on any website. The audiences prefer to scan the content for key information instead of reading it word by word. Hence the content designed on your e-commerce website should be in a scan able format.

You need to break your content into an easy-to-scan format. 

  • Try keeping the sentences and paragraphs short in length. 
  • Use bold font for key information
  • Use bullet lists to break up large blocks of texts

The more scannable the content is, the easier is its absorption by the target audience and more likely their chances of making a positive purchase decision contributing towards the sales of the products from your e-commerce website.

  •  Make it Look Professional

The most effective way for creating an outstanding website involves Investing in a professional website to build trust and relationships with your customers for achieving ultimate success.

Customers come to your website with the basic intention to buy your products and services and require to have some highly sensitive information related to payment like debit/credit card information to complete the purchasing procedure.

So, it becomes very important to safeguard their payment security, or else you will end up losing potential customers drastically affecting your sales figures.

Moreover, the font, color palette, and footer designs on your e-commerce website should be consistent from page to page and all the product links and buttons should be in proper working conditions to make and it looks highly professional, or else the customers will not take your site seriously for making a positive purchase decision.

  •  Easy Checkout

You need to focus on designing a simple and neat checkout page through easy navigation.

If your checkout process is very difficult and clumsy, customers are likely to avoid it and would prefer to opt for competitor websites offering easy checkouts for their convenience. 

Therefore, providing a simple, easy, and hassle-free checkout page on your website is a must for higher conversion rates and sales. 

  •  Use Social Proof

While designing an e-commerce website, you need to look out for different ways of showing positive feedbacks to your potential customers. 

Adding a star rating section where people can give their product rating. Adding a testimonials section where you can feature customer photos along with their quotes and experience can definitely help in building customer relationships and trust

The more your website visitors see that other people have had a positive experience shopping on your site (whether that’s through reviews or testimonials) the more trustworthy you’ll appear—and the more your conversions will go up as a result.

  •  Mobile Responsiveness

In recent times shopping over the mobile phone has gained huge popularity. It offers customers the benefits of convenience and flexibility where they are free to do the shopping anytime according to their comfort and convenience just at the push of their mobile phones.

The use of mobile phones for your business has helped in creating a lot of opportunities both for the e-commerce business and its customers. 

Thus, it is highly crucial for your website to have a compatible mobile interface for reaching out to more customers.

Conclusions

For any e-commerce business to be successful, the foremost thing to focus on is inarguably its website which acts as the front face of your business in front of your customers.

Your e-commerce website should not only be visually attractive but should offer easy navigation and checkout features to make it look more convenient and user-friendly to drive more traffic and sales.

 So, it becomes highly significant to design your website in the most effective way so that it stands out among the competitors and maximizes your sales and profits. If  you want to start a new business and you should build your business website, Softhumters is the best e-commerce website development company in Jaipur.

 

Softhunters

Look Softhunters Web Work Portfolio to know our bespoke result-driven web design development and digital marketing solutions to small, medium, and big business clients around the world. We deliver a huge Return on Investment to empower the business of our clients. Since 2008, we have worked with thousands of clients around the world who need Ecommerce websites and digital marketing services and have established ourselves as one of the most trusted and reliable website design, development and digital marketing online solutions company for any kind of web businesses in Jaipur India.

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