Let us first understand the scope of digital marketing. Digital Marketing is defined as the process to promote and advertisement services and products online. So in simple definition, we can say that we can promote and advertise the services & products by using the Internet. There are most of the terms & concepts of traditional marketing that can be applicable to digital marketing.
Marketing has evolved on the basis of what the customer is using. You can also see that era when the customer used Radio, it gave a good start to radio advertising and marketing. Then the television era is coming globally, which allowed different companies to reach to the mass audience with TV advertisements. Even nowadays TV advertising is one of the most used ways of advertising and marketing. Also, the Internet era is on its height right now, which also gave a great start to a new way of marketing originally called Internet marketing, which is also known as Digital Marketing.
Why companies use digital marketing?
As per the internet usage statistics, 50% of the world population (3.42 Billion) is using the Internet in 2017 as of July 2017. If we see the statistics in 1995, it was less than 1% of the world population.
Top 4 Internet Users by Country (Feb 2019):>
China: 746.6 Million
India: 391.2 Million
USA: 245.4 Million
Brazil: 123.9 Million
Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobile phones users globally. Which will increase to 5.07 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows customers to connect with businesses anytime & anywhere.Targeting the Potential Audience:
If we talk about the traditional way of marketing, it is very difficult to advertise and target potential customers with specific info graphics and demographics. Now with the use of Digital Marketing, we have so many customized & personalized ways to target the potential customers easily. Today we can reach potential customers by their location, gender, age, gender, interests, personal information, etc.
Low Cost and High Return on Investment:
Most of the small and medium scale companies depend on digital marketing strategies due to their low cost and high return on investment.
What is its scope of digital marketing in India for Professionals:
As you already that the digital marketing industry is rapidly growing, which also brings more opportunities to specialists in the industry.
Get a Job in Industry:
The first, simple, and the best way to start your career in digital marketing is to find a perfect job. In digital marketing, we have many different specializations so you will have different options to give a kick start to your career.
Junior & Mid Level Career Options:
- Digital marketing
- Digital marketing executive
- SEO Executive
- Link Building specialist
- Social media specialist
- Google Ads specialist
- Email marketing specialist
- Web Analyst
- Online reputation executive
- Content marketing executive
Higher Level Digital Marketing Job Titles:
- Digital marketing strategist
- Digital marketing manager
- Social media manager
- Digital Marketing Head
- Paid Advertising manager
- Digital Branding Head
Scope of Digital Marketing in Online Business:
1. Become a Professional Blogger:
Many of the digital marketing experts choose full time blogging as their career choice. With hard work and dedication, many experts are not successful bloggers in their chosen field. Full-time Bloggers can generate great income with advertising & associate marketing strategies.
2. Earn with Associate Marketing & AdSense:
You can start your blog or website or application in a specific field of your interest and you have to work so hard to build traffic on your page or website and grow viewers. After generating great traffic, you can make a good income with Google AdSense & associate marketing techniques.
3. Start Freelancing Services:
You can start your freelancing services. Freelancing is the way of offering your services to clients on a part-time basis from your home. From freelancing, you can build your clients globally by just sitting at your home. Fiverr.com and freelancer.com can help you to start offering freelancing services.
4. Start your own agency:
You can start your own agency or company If you have experience in managing a business & have sources and contacts. With your own agency, you can able to find marketing strategies for your customers & clients and then implement the strategies with digital marketing.
5. Become a YouTuber:
You can choose to become a full-time YouTuber in a selected field. You need to focus on the quality & uniqueness of content and building your genuine audience base on YouTube. When you start getting subscribers and views, you can make money with YouTube monetization.
I hope you have understood the various aspects and features of digital marketing and scope in Digital Marketing.