Why you should think about the MBA in digital marketing or get a certification course in digital marketing? Let’s talk about this.
Since everyone nowadays is moving online and use the internet more than the last few years, so it is obvious that career opportunities are an increase in digital marketing.
People may advise you about many career paths to choose after graduation. But one of the emerging fields is digital marketing in today’s time.
You can also pursue digital marketing certification course & getting certified in any of course (SEO, PPC, Email Marketing, Social Media Marketing, or Web Analytics) which will give you a career edge.
As per the Google reports, Demand for Digital Marketing Diploma and Digital Marketing Certification is way higher than the MBA in Digital Marketing.
MBA vs Digital Marketing Certification:
Aim of MBA in Digital Marketing: If you pursue an MBA in Digital Marketing, you will get to learn the basic business concepts. You will have a complete idea of what is the role of digital marketing in business but you will not learn the basic professional digital marketing skills.
Aim of Certification in Digital Marketing: The aim of Digital Marketing certificates is typically focused on acquiring professional digital marketing skills. Anyone who wants to learn professional digital marketing skills should pursue digital marketing certification or a diploma.
How Digital Marketing Certification is Better than MBA in Digital Marketing?
- Digital Marketing Certification helps you learn better professional skills.
- You will not need the pre-requisite qualification needed to pursue this course.
- You will get lucrative employment opportunities after the completion of the course.
Why Should you choose Digital Marketing Certification over free online Digital Marketing programs?
- You will get a chance to grow your ability to discuss with a class or an expert.
- You will get way better and more employment opportunities.
Types of Digital Marketing Certification:SMM Certification:
SMM stands for Social Media Marketing. It defined as the process of increasing or improve website traffic or get attention via social media platforms. You will usually design content that can catch the eyes of active people on social media platforms.
SEO stands for Search Engine Optimization. This certification will help you to learn the techniques and strategies to grow the traffic on a website by obtaining a high-ranking position in the search results page of the different search platforms like Google, Yahoo, Bing, and more.
SEM stands for Search engine marketing. Search engine marketing is a part of internet marketing where you will advertise & promote the websites by growing their online presence on the different search engine.
Content Marketing Certification:
It is one of the best marketing methods in which you will create and distribute unique, relevant, and useful content to attract your audience.
Email Marketing Certification:
Email Marketing defined as the uses of emails to advertise a business, promote services, send deals & offers which helps to build loyalty and grow a relationship with the customers.
Web Analytics Certification:
Web analytics means you will able to calculate and analyze the web data report to understand the optimization of web usage.
Inbound Marketing Certification:
It is completely the opposite of outbound marketing. Inbound marketing defined as the promotion of a company or other organization via social media marketing, physical products, SEO, newsletters, eBooks, video, blogs, and other forms of content marketing.
Career Options after Digital Marketing Certifications:
- Digital Marketing Manager
- Search Engine Optimization (SEO) Specialist
- Social Media Marketing (SMM) Expert
- Content Marketing Manager
- PPC Specialist
- Inbound Marketing Manager
Skills you will Acquire after Digital Marketing Diploma:
- Passion for Digital Media
- Analytical Ability
- Comfort with Technology